PRESS Release
WealthEngine Announces SmartFundraising(SM) as New Strategy for Analytics & Prospecting - BWWGeeksWorld: Fundraising continues to be complex and challenging to organizations of all sizes. There's more competition, an increasing range of fundraising tactics, and most importantly, an evolving donor database that needs strategic segmentation. SmartFundraising delivers an easy to execute approach for segmenting existing donors and prospects, aligning tactics to the appropriate segments and delivering high potential new prospects.
The new solution is being launched at the Association of Fundraising Professionals Annual Conference in San Antonio, TX this week.
This Blog collects stories about the 2014 AFP San Antonio Conference and also philanthropy stories from the San Antonio area and Texas.
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