Deeper Inside the Donor’s Brain | The NonProfit Times

Deeper Inside the Donor’s Brain | The NonProfit Times: News & Articles > Deeper Inside the Donor’s Brain
Deeper Inside the Donor’s Brain
By The NonProfit Times - April 22, 2014

Attendees of Leah Eustace’s and Scott Fortnum’s Journey Deeper Inside the Donor’s Brain conference session were asked to fold and then tear shapes out of a piece of paper. When they held their work up, no two matched. “Every person followed the same directions with the same piece of paper and ended up with different results,” said Eustace. “Everyone thinks and behaves differently, including donors. The big challenge in fundraising is figuring out commonalities.”