ICON Teaser: Making The Shift to Sponsorship—Initial Things To Consider - Resource Center - AFP: Shaun G. Lynch, CFRE, is a marketing and fundraising professor at the Concordia & McGill Universities, president of Adventum Philanthropic Marketing and to top it off, he’s an AFP International Conference speaker. He distinctly explains the correlation between how fundraisers treat donors and how corporations treat “customers”. Once you recognize the relation, you can easily understand what appeals to a corporation and how you can leverage that understanding to garner a corporate sponsorship.
"Companies aren't donating, so let's try asking for sponsorships instead. We'll offer to display their logos so they get exposure at our event."
And so it begins.
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