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Monday, March 24, 2014

WealthEngine Announces SmartFundraising(SM) as New Strategy for Analytics & Prospecting - BWWGeeksWorld

PRESS Release



WealthEngine Announces SmartFundraising(SM) as New Strategy for Analytics & Prospecting - BWWGeeksWorld: Fundraising continues to be complex and challenging to organizations of all sizes. There's more competition, an increasing range of fundraising tactics, and most importantly, an evolving donor database that needs strategic segmentation. SmartFundraising delivers an easy to execute approach for segmenting existing donors and prospects, aligning tactics to the appropriate segments and delivering high potential new prospects.

The new solution is being launched at the Association of Fundraising Professionals Annual Conference in San Antonio, TX this week.

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